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FAMILIES AND FLOWERS
Families and Flowers at Archives.org
The flower-growing industry in northern San Diego County is in many ways a microcosm of our rapidly changing society. Encinitas ---the once self-proclaimed "flower capital of the world"-- is facing daunting challenges. Economic growth and increased population are putting more demands on land, water and energy resources. New subdivisions continue to replace former growing-fields and greenhouses. Environmental concerns and regulations are seen by some as a threat to profitability. International competition is fierce. And capital costs and public concern may limit the potential of a biotech revolution in the flower fields. Despite the challenges facing agriculture in an exploding suburban economy, third generation, family-owned businesses continue to thrive in San Diego County, models of adaptability and perseverance.
YEAR OF RELEASE
Mark Freeman, Writer,Producer,Director and Editor
AWARDS & REVIEWS
*** Video Librarian "An interesting portrait of changing industry in the once self-proclaimed flower capital of the world, this documnetary (broadcast on loact PBS stations) is recommended."
"What�s to become of this growers paradise? Will the families be able to maintain their operations? Families and Flowers presents us with the issues facing these small business owners in Encinitas but it also mirrors many family businesses trying to survive in today�s ever-changing global economy."
Educational Media Reviews Online
SCREENING AND BROADCAST
KPBS, KVCR, KOCE, KVPT, KRCB, KIXE, KCSM, KVIE, KLCS, WTVS, KUHT,
WBCC, KULC, WNED, KLRU2, KCDT, KUID, WEIU, KAID, KISU, KIPT
Museum of Photographic Arts
Honorable Mention Earthdance Environmental Film Festival
Sas� International Film Awards Italy